Actually I'd like that. It has the virtue of being honest, and of being something the average person won't accept. They're used to buying software, not renting it. Renting games, yes, see GameFly, but not the kinds of software the software companies would like them to rent. And businesses will no way go for something where they're forced into upgrade cycles at someone else's whim. They already have enough problems with software when they can just keep using what they have once the vendor stops supporting it and releases a newer version. IT will have a fit, and Accounting will be right behind them because renting'd screw up so much of the capitalization and depreciation trickery.